Carry1st is Africa’s leading publisher of mobile games and digital content. Operating at the intersection of games, fintech, and web3, we scale awesome content in underserved frontier markets. Carry1st has a proprietary payments and ecommerce platform which allows players to acquire global content using locally-accessible payment methods. We are backed by awesome investors like: Andreessen Horowitz, Google, Riot Games, Avenir, Konvoy Ventures, and Nas.
We are recruiting to fill the position below:
Job Title: User Acquisition Manager
Location: Lagos (Remote)
Employment Type: Full-time
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Job Summary
- As a User Acquisition Manager, you will be responsible for driving the growth of our player base through strategic acquisition campaigns across various digital channels.
- Your primary focus will be on efficiently acquiring high-quality users for our mobile games while maximising return on investment (ROI).
Responsibilities
- Plan and manage UA Strategy for mobile apps/web across various ad networks In collaboration with the senior UA manager
- Analyse data and performance to continuously provide insights to improve ROAS of our products
- Collaborate closely with various cross-functional teams including Growth Leads, Product Development, and Analytics to drive user growth and share feedback
- Maintain a close relationship with ad networks in order to continuously optimise campaigns
Requirements
- 3-5 years Experience with running campaigns on various Ad networks (Social, DSP), mobile gaming experience is a plus
- 3-5 years Experience with analytics tools such as Google Analytics, Tableau, Singular and/or Appflyers
- Data-driven marketer with a strong understanding of mobile user acquisition strategies and a passion for mobile gaming
- Experience with influencer marketing and ASO is a plus
- Experience in User Acquisition in African markets is a plus
Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should:
CLICK HERE TO APLLY