Email Marketing Specialist Role – Project Growth
Location
Canada, Egypt, Ghana, Kenya, Peru, Mexico, Argentina, Colombia, Costa Rica, Honduras, Chile, Dominican Republic, South Africa, Nigeria, Guyana, Cameroon
Compensation
- $1.5K – $1.8K per month
The mission of the Email Lifecycle Marketing Specialist is to provide day-to-day operational support and project management.
This role combines a firm knowledge of the tactical production side of Email & SMS Marketing and an understanding of a brand’s business to provide support on deadline execution, and communication across multiple channels, and to ensure the execution of a successful Lifecycle Marketing program.
Key Responsibilities:
Campaign Development and Execution
- Create and implement email and SMS marketing campaigns that align with our overall marketing strategy.
- Collaborate with creative and content teams to develop compelling and engaging messaging that aligns with brand voice.
Segmentation and Personalization
- Segment audiences based on behavioral and demographic data to tailor messaging.
- Utilize dynamic content and personalization techniques to increase engagement and CVR.
Data Analysis and Reporting
- Monitor and analyze campaign performance using key metrics.
- Provide regular reports on campaign effectiveness and make recommendations for improvement.
Lifecycle Marketing Strategy
- Contribute to the development of lifecycle marketing strategies that grow customer retention, ROI, and LTV.
- Identify opportunities for targeted campaigns at different stages of the customer journey.
Testing and Optimization:
- Implement A/B testing to improve campaign performance.
- Continuously optimize messaging, targeting, and timing to maximize results.
Compliance and Best Practices:
- Ensure all campaigns comply with legal regulations and industry best practices.
- Stay updated on emerging trends in email and SMS marketing.
Qualifications:
- 2+ years of relevant experience
- Must have experience with Klayvio (non-negotiable). Experience with Braze/Iterable is a plus, as is experience with Attentive and/or Postscript
- Familiarity with Google Analytics or similar analytics tools
- Knowledge of HTML and CSS for email marketing is a plus
- Strong analytical and critical thinking skills
- Strong project management skills, organizational skills, and a keen attention to detail
Application Process:
To be considered for this role these steps need to be followed:
- Fill in the application form
- Record a video showcasing your skill sets
- By submitting this application, you agree to share your data and video with our clients and relevant parties for potential job opportunities.