For a dedicated Email Marketing Manager with a strong focus on cold outbound emailing. As an integral part of our team, you will be instrumental in expanding our email marketing initiatives, with a particular emphasis on crafting and optimizing outbound email strategies to connect with high-quality leads for both our agency and our clients.
Key Responsibilities:
- Outbound Email Campaigns: Create, design, and implement effective cold outbound email campaigns using tools like Snov.io, Instantly, and Apollo, ensuring they resonate with the target audience an
- generate high-quality leads.
- Email Strategy Development: Develop comprehensive email marketing strategies, focusing on lead nurturing and conversion optimization.
- List Segmentation and Targeting: Segment email lists to deliver highly targeted and personalized messages, improving engagement and response rates.
- A/B Testing: Conduct rigorous A/B testing to optimize various elements of email campaigns, including open rates, click-through rates, and conversions.
- Collaborative Content Creation: Work closely with the team to develop compelling email content that captures the interest of potential leads.
- Marketing Automation: Set up and manage marketing automation workflows, enhancing the efficiency of lead nurturing processes.
- Analytics and Reporting: Regularly analyze and report on email campaign performance, using data to drive future strategy and improvements.
- Industry Knowledge: Stay abreast of the latest trends and best practices in email marketing, especially in cold outbound techniques.
Qualifications:
- Email Marketing Experience: Proven track record in email marketing, with specific experience in B2B lead generation and cold outbound campaigns.
- Proficiency in Email Tools: Strong familiarity with email marketing and automation tools such as SendGrid, HubSpot, Snov.io, Instantly, or Apollo.
- Technical Skills: Knowledge of email design and HTML coding.
- Data-Driven Approach: Ability to analyze email marketing metrics and translate data into actionable strategies.
- Communication: Exceptional written and verbal communication skills.
- Attention to Detail: A strong focus on quality, accuracy, and detail.
- Teamwork: Capability to work effectively both independently and as part of a team.
Nice to Have:
- Experience with marketing automation platforms.
- Familiarity with CRM systems like Snov.io, Apollo, and Instantly.
- Graphic design skills or experience with design software.
- Knowledge of SEO and content marketing principles.
Success in This Role: Success will be measured by your ability to effectively generate high-quality leads through strategic and well-executed outbound email campaigns. You will excel in this role by demonstrating a deep understanding of cold email best practices, the ability to engage and convert prospects, and contributing significantly to our clients’ lead generation goals.
If you have a passion for email marketing and a talent for connecting with B2B audiences through strategic outbound communications, we invite you to apply for this exciting opportunity to grow with our dynamic team.
Application Process:
To be considered for this role these steps need to be followed:
- Fill in the application form
- Record a video showcasing your skill sets
- By submitting this application, you agree to share your data and video with our clients and relevant parties for potential job opportunities.