Corporate

Digital Marketing Specialist at Yaphi Tech Nigeria Limited

Yaphi Tech Nigeria Limited is a Leading Lifestyle brand, essentially created to provide great quality products, from luxury wristwatches, bags, make-up, sneakers, home and electronic appliances, at affordable prices.

We are recruiting to fill the position below:

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Job Title: Digital Marketing Specialist

Location: Ikeja, Lagos
Employment Type: Full-time

Job Description

  • We are seeking a talented Digital Marketing Specialist to join our dynamic marketing team.
  • The ideal candidate will have a passion for all things marketing and technology.
  • You will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products/services.
  • Your main duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks.

Responsibilities

  • Develop and manage digital marketing campaigns
  • Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, LinkedIn, and other relevant platforms
  • Manage and maintain the company’s website(s)
  • Track and analyze website traffic flow and provide regular internal reports
  • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion
  • Continually work on the Search Engine Optimization of the website(s)
  • Fix any errors or bugs in online content
  • Edit and post videos, podcasts, and audio content to online sites
  • Arrange webinars and webcasts
  • Create online banner adverts and oversee pay per click (PPC) ad management
  • Write copy for email marketing campaigns
  • Identify new trends in digital marketing, evaluate new technologies, and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
  • Work on printed material to supplement online products
  • Attend product launches and networking events.

Requirements

  • Candidates should possess an OND qualification with 1 – 2 years relevant work experience.
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google AdWords campaigns
  • Strong analytical skills and data-driven thinking.

Salary
N130,000 Monthly.

Application Closing Date
31st July, 2024.

How to Apply
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail.

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